In a recent development, PTI has officially announced the appointment of Khadija Shah as the national lead for strategic communications and outreach for its Election Analysis and Management Cell (EAMC). As the new head of election communications, Khadija Shah will oversee PTI’s messaging and outreach efforts for the upcoming elections. This move signals the party’s intent to bring fresh perspectives and creative strategies into its electoral campaign.
Khadija Shah, known widely as the owner of the prestigious fashion brand Elan, brings with her a unique blend of creativity and business acumen, which the party hopes to leverage in enhancing its communication strategies during the upcoming elections. The appointment of Khadija Shah as the head of election communications marks a strategic move by PTI to enhance their electoral messaging.
Khadija Shah’s appointment also carries significant weight given her past experiences. She was arrested last year following the May 9 riots and faced multiple charges related to vandalism. Despite these serious accusations, Shah was granted bail in December 2023. Her involvement with PTI in such a critical role underscores the party’s confidence in her abilities and reflects her resilience in overcoming the challenges she faced.
It is pertinent to mention here that PTI has shared her appointed on its social media platform, X, and it can be seen that the notification has been dated Aug 2.
Another notable aspect of Khadija Shah’s journey is her dual nationality. Until recently, she held both Pakistani and U.S. citizenships. However, in a significant decision last month, she announced her intention to renounce her U.S. citizenship. This move was prompted by an offer from former Prime Minister Imran Khan, who proposed a National Assembly seat for women, contingent on her holding only Pakistani citizenship.
Shah’s decision to give up her U.S. citizenship underscores her deepening commitment to Pakistan’s political landscape and her desire to play a more active role in shaping the country’s future. Thus, as head of election communications, Khadija Shah will play a crucial role in crafting and executing PTI’s electoral strategies.
